Plausible

Plausible Analytics is a streamlined, open-source web analytics tool that displays all the essentials on a single, easy-to-understand page: visitors, page views, traffic sources, most popular content and conversion goals. Because Plausible operates without cookies and does not collect any personal data, there is no need for a cookie banner for basic visitor statistics – and the extremely lightweight script won’t slow your website down. With Managed Plausible Hosting, you get this clean analytics solution as a ready-to-use service, where the measurement data belongs entirely to you.

You don’t need to discard your existing reports: Plausible offers a Google Analytics import feature, so your historical data is preserved.

Who is Plausible suitable for?

Plausible is ideal for Swiss SMEs that want to know how their website is being used without having to deal with the data protection issues associated with Google Analytics: Agencies can analyse their clients’ websites clearly; accountancy firms, law firms and medical practices receive visitor statistics that comply with professional confidentiality and the careful handling of visitor data; and associations or online shops can see at a glance which content is performing well. If you don’t have a data science department but want clear figures in five minutes a week, Plausible is the right choice for you.

Plausible Hosting in Switzerland

With OpenHosting, your Plausible instance runs in Swiss data centres in the Zurich region. This means your website’s visitor statistics remain in Switzerland and are processed in accordance with the nDSG – unlike when analysed by a US corporation. The service is fully managed: we install updates, monitor the service and back up your data daily in accordance with the 3-2-1 principle; in the Business Plan, this is done hourly, with optimisation for high traffic volumes and team profiles for multiple staff members.

Getting started is straightforward: just embed the tracking snippet, and you’re done. Our support team is on hand to help you migrate from Google Analytics or an existing Plausible installation. Managed Plausible Hosting is available from CHF 19 per month with unlimited page views – with no price increases as your traffic grows.