Matomo

Matomo is the leading open-source platform for web analytics and the best-known alternative to Google Analytics. You get visitor statistics, campaign reports, heatmaps with session recording and e-commerce tracking – with the crucial difference that 100 per cent of the raw data remains with you and is never passed on to a US corporation. When configured without cookies, Matomo does not even require a consent banner in most cases. With Managed Matomo Hosting, you can benefit from this data sovereignty without having to maintain a server yourself.

Who is Matomo suitable for?

Matomo is ideal for all Swiss SMEs and organisations that want to know what is happening on their website without passing visitor data to Google: agencies setting up legally compliant tracking for their clients, online shops analysing conversion rates and turnover by channel, or law firms, medical practices and associations whose websites cater to a particularly sensitive audience. Public and quasi-public organisations that cannot or do not wish to use Google Analytics for data protection reasons will also find Matomo to be a fully-fledged alternative with a significantly wider range of features than streamlined alternatives such as Plausible.

Matomo hosting in Switzerland

With OpenHosting, your Matomo instance runs in Swiss data centres in the Zurich region – your website’s visitor data remains in Switzerland and is processed in accordance with the nDSG. Managed hosting takes care of maintenance for you: updates, security patches and monitoring are included, whilst daily backups following the 3-2-1 principle safeguard your analytics; with the Business Plan, backups are performed hourly. Historical data from Google Analytics can be imported – we’ll help you with the migration. Managed Matomo Hosting is available from CHF 19 per month with unlimited page views and email support; the Business Plan adds premium plugins and white-labelling for agencies.